Pam Stein, founder of In Pam’s Kitchen, started baking with wine in 2020. When Hampton Water Wine Co., co-founded by father-son team Jesse and Jon Bon Jovi, started offering virtual Happy Half Hours during the pandemic, it inspired her to start cooking and baking with wine.

“My go to is always a cookie,” Stein says. “I created this strawberry rosé cookie and sent it to the company. Jesse Bon Jovi made these on one of his Hampton Water Happy Half Hours and the rest is history.”